Local relevance
Develop Arabic and English communication that feels natural within each priority market without diluting MOFT’s global identity.
Confidential partnership proposal
MOFT MENA
Market Launch
& Growth Partnership
Regional content, social media, influence and paid growth.
Explore the partnership Prepared by Qudrat · SEPTEMBER 2026
From global design authority to local cultural relevance.
02The regional opportunity
Designed globally. Made relevant locally.
MOFT already brings product innovation, design credibility, a global community and a distinctive lifestyle proposition. The opportunity is to translate that strength into locally meaningful stories, creator advocacy and measurable market demand.
Product understanding
Demonstrate how MOFT products improve the way people work, travel, create and express personal style.
Demand creation
Connect content, creators and paid media to generate awareness, consideration, traffic and commercial momentum.
Not another technology-accessory brand.
MOFT is introducing a new way of carrying, working and creating.
03Our partnership model
One regional direction. Two connected growth pillars.
Content creates relevance. Influence and media accelerate it.
04
Create Relevance
Create Relevance
An always-on regional presence built from strong product stories, thoughtful localization and platform-native creative.
Regional content direction
- +Regional communication and content strategy.
- +Hero-product and campaign storytelling.
- +Arabic and English messaging.
- +Monthly themes and content planning.
- +Alignment with MOFT’s global campaigns and brand guidelines.
Creative development
- +Adaptation of MOFT’s global assets.
- +Original regional creative concepts.
- +Static designs and carousels.
- +Short-form video and motion content.
- +Platform-specific creative adaptations.
- +Product demonstrations and lifestyle storytelling.
Social media operations
- +Instagram · TikTok · Snapchat
- +Monthly content calendar.
- +Arabic and English copywriting.
- +Scheduling, publishing and platform optimization.
- +Community moderation during agreed working hours.
- +Escalation of sales and customer-service inquiries to the local business partner.
- +Monthly performance reporting and recommendations.
Monthly production framework
- 1 monthly content theme campaign.
- 8 static / carousel posts per month.
- 4 short-form Reels per month (TikTok + Instagram).
- 20–25 Stories per month (Snapchat + Instagram).
- 2 influencer collaborations per quarter.
- Arabic and English copy with cross-platform adaptation.
- One monthly content calendar and performance review.
05
Create Demand
Create Demand
Creator advocacy, partner orchestration and paid experimentation turn cultural relevance into measurable momentum.
Influencer & creator marketing
- +Regional influencer strategy.
- +Creator research, audience evaluation and brand-safety checks.
- +Influencer and UGC creator shortlisting.
- +Product-seeding programmes and paid creator collaborations.
- +Briefing, negotiation, approval and delivery tracking.
- +Usage-rights, exclusivity and campaign reporting.
Regional Partner & Vendor Orchestration
- +Local agency or specialist-partner evaluation.
- +Scope and brief development; quotation review.
- +Timeline, delivery and brand-consistency governance.
- +Creative quality control, consolidated reporting and issue escalation.
Paid media management
- +Paid-media strategy and campaign setup.
- +Meta, TikTok and Snapchat advertising.
- +Audience, product and creative testing.
- +Creator-content amplification and retargeting.
- +Budget pacing, ongoing optimization and recommendations.
Advertising performance depends on market readiness, inventory, pricing, product availability, commerce infrastructure, tracking and the quality of the customer journey.
Creator bench
Recommended creators, ready to brief.
A first sample of regional voices we would shortlist for seeding, storytelling and launch content — spanning fitness, food, beauty, wellness and travel.
Farah Hosny
Travel · Lifestyle · Mom Life
196K followers
@itsfarahhosny
Yasser Ahmed
Storytelling · Travel · POV
2.3M followers
@yasserstahp
Morcos
Food · Cooking
50K followers
@morcos_hors_cuisine
Hassan Gabr
Fitness · Performance
645K followers
@hgabr
Fatima El Asmar
Beauty · Fashion · Lifestyle
203K followers
@fatimaelasmar
Samar Aboul Yazid
Fitness · Women's Wellness
48K followers
@samaraboulyazid
Farah Nofal
Wellness · Beauty · Fashion
324K followers
@farahnofal__
06Launch framework & measurement
Build. Launch. Learn. Scale.
01WEEKS 1–2
Mobilize
- →Confirm launch market and priorities.
- →Audit available brand and product assets.
- →Confirm hero products and account structure.
- →Establish workflow, approvals and measurement access.
- →Develop the initial content and activation plan.
02WEEKS 3–6
Launch
- →Publish the first regional content cycle.
- →Activate hero-product storytelling.
- →Begin selected creator collaborations.
- →Launch initial paid-media tests.
- →Establish performance baselines.
03ONGOING
Optimize & scale
- →Improve creative and media performance.
- →Scale effective creator partnerships.
- →Amplify the strongest UGC.
- →Expand successful product and audience combinations.
- →Prepare for additional markets and activations.
Measurement framework
Know what is moving — and why.
Brand & social health
- · Reach and qualified audience growth
- · Engagement quality and video retention
- · Saves, shares, community growth
- · Content efficiency
Influence & paid growth
- · Creator output, reach and engagement
- · Qualified traffic; CPM, CPC and CTR
- · Conversion signals and amplification
- · ROAS where accurate tracking is available
Shared commercial indicators
- · Hero-product traction
- · Sell-through
- · Marketplace ranking
- · Retail or marketplace performance
Commercial indicators require timely sales, inventory and marketplace data from MOFT and the local business partner.
07Commercial partnership
A model built for consistency and scale.
All amounts are presented in USD. The commercial structure is clear, transparent and designed to scale with the market opportunity.
Monthly Content & Social Retainer
$5,200 / month
Content and communication direction, Arabic and English content, creative development, social media management, community moderation, reporting and ongoing coordination.
Invoiced monthly in advance
Influencer & Local Agency Management
20% management fee
20% of approved net influencer, creator, talent, production-partner or local-agency expenditure managed by Qudrat.
Invoiced monthly in advance
Paid Media Management
15% of advertising spend
Media strategy, campaign setup, budget pacing, optimization, testing and reporting across Meta, TikTok, Snapchat and other approved platforms.
Invoiced monthly in advance
- +All amounts are presented in USD; the monthly retainer is payable in advance.
- +Advertising, influencer and third-party expenditure must be approved and funded before activation.
- +Percentage-based fees are calculated on approved net expenditure before applicable taxes.
- +The 15% paid-media management fee applies to campaigns with a minimum monthly advertising spend of USD 5,000.
- +A cost should be assigned to only one management category; the same expenditure will not be charged twice.
- +Large productions, events, artist collaborations, retail activations and special projects are quoted separately.
- +Influencer usage rights, paid amplification rights and category exclusivity are subject to individual talent agreements.
- +Travel, product shipping, customs, studios, locations, models, presenters and specialist suppliers are excluded unless explicitly quoted.
- +Media performance and commercial results cannot be guaranteed. Scope expansion into additional markets may require a revised retainer or market-specific production budget.
- +Any applicable taxes are additional. Final activation budgets require written approval.